Bay Espresso's coffee guru Chris Jarvis (pictured) is giving coffee drinkers another reason to indulge at one of the business' six cafe outlets tomorrow.
For every cup of coffee bought the business will donate $1 to Hastings Alzheimers - an initiative that also coincides with the charity's street collection in Hastings tomorrow.
Alzheimers Hastings manager Kate Kerr (pictured) said she was "stoked" with the cafe's generosity. "Chris has also offered to give our collectors coffee and a slice, so it's absolutely great."
The local branch supported more than 500 people affected by dementia, she said.
"All the money raised on the day will help support people in Hastings."