Adoption is relatively slow at the region's SPCA shelters but some animals who featured in Hawke's Bay Today have been lucky enough to find a home.
A new "Adopt Me" segment, which showcases cats, kittens, dogs and pups from Napier, Hastings and Central Hawke's Bay, has gone some way to helping out, SPCA staff say.
In Hastings, Cleo the cat found a family after being spotted in the paper, SPCA shelter administrator Shirley said.
"She found a home, which was fantastic because she was a bit grumpy with other cats, but great with people."
A large number of kittens were still looking for a place to call their own, however.
"Kittens are very slow moving at the moment, but cats have been quite good, which is a bit of a turn around. We are inundated by kittens!"
The Napier SPCA was doing a little better, averaging three to four adoptions a day since it re-opened last week after a holiday break.
"It was really busy on [January] 3rd, we re-homed six kittens, three cats and one pup, so that was really great," shelter manager Lorna Thompson said.
"We have had more people adopting, so I am not sure if the extra exposure has done that.
"I know one person came in having seen Amy [in the newspaper] and was waiting at the door when we arrived."
Despite a steady flow of pick-ups, the shelter was still over-run with animals of all shapes and sizes.
"There are about 20 cats in the cat room, and 60 or so kittens in the building at various stages of adoption."
Once again it was kittens who made up the majority of animals at CHB SPCA, with a tally of 29, alongside 17 cats.
The centre had not been able to home the two dogs featured in Adopt Me this week.