About 80 firefighters fought the inferno at the height of the blaze.
Hawke's Bay tweeps were quick to post video, photos and accounts from the scene of the Hastings inferno, which could be seen blazing in the night sky from long distances. As a result #hastingsfire has topped the list of top trending topics on Twitter in New Zealand, which means it is being talked about a lot.
Following is a selection of tweets which portrayed the sheer size of the inferno and emergency.
Direct message @hawkesbaytoday on Twitter if you want a tweet added to the list.
TUESDAY EVENING
@LIZMARIENES - Huge fire in Hastings. Saw the glow from motor way #HASTINGSFIRE
@nzfashio - Oh my goodness it looks out of control! #hastingsfire
dothedeerdanc - Out my window #hastingsfire @xarcrius http://twitpic.com/88bt0j
@thealexhedley - Can see flames from the #hastingsfire from Bay View, about 10km north of Napier city.
@MrBobbyDigital - From other end of Williams Street you get the scale of this thing #hastingsfire http://twitvid.com/9OPKX
@danielfaulknor - My photos from the Hawk Packaging fire between 11pm and 4:30am. Got within a few metres of the fire! http://goo.gl/depq2
@mvandenberg - Left Tomoana #hastingsfire road. Apparent ammonia leak. With flames. Not good.
@lisarapley - It just keeps getting bigger. #hastingsfire http://pic.twitter.com/R2JlzfZp
@LeisaEpplett - A couple more, hearing more explosions #hastingsfire http://twitpic.com/88curx http://twitpic.com/88cusb
@lisarapley - Apparently ammonia tanks in cooling sheds are going up. #hastingsfire
@lisarapley - Just talked to dad on the scene. Houses on tomoana have been evacuated. He can feel the heat from the other end of Williams. #hastingsfire
WEDNESDAY MORNING
@ashireland - Morning sky looks like LA today
@thealexhedley - #hastingsfire http://pic.twitter.com/fb7Zi6RI
@mikokiko - http://yfrog.com/oczhcwkj http://yfrog.com/hsmbdrqtj #Hastingsfire during and after.
@hay_mat - Everything covered in ash at work this morning. Also have a lovely BBQ smell too... #hastingsfire
@FerylWest - If you're in Hastings today then bring your inhaler if you have respiratory probs, smoke is still heavy in places. #HastingsFire
@XDayumHawt - Ah i hope everyone's OK in Hastings ! imagen what that #hastingsfire did D: