Can ukuleles on the Internet pay off? This is the $10,000 question three Hawke's Bay schools are asking themselves as they watch hits on their YouTube videos climb.
Hastings Intermediate, Hastings Girls High School and Napier's Nelson Park primary are the only Bay schools participating in the Another Hitachi Day competition with Hitachi Heatpumps.
Entrants have to make their own ukulele versions of the heatpump company's theme song, upload it to YouTube and the video with the most hits wins the $10,000 prize.
The competition ends next Friday, April 29.