Hawke's Bay boutique winery Sacred Hill Vineyards has launched a new company to drive sales and distribution.
Managing Director of Sacred Hill Vineyards, David Mason, says after 25 years spent on "crafting" some of New Zealand's best wines the company would now shift its focus towards promoting its portfolio in New Zealand and the global marketplace.
"The launch of Sacred Hill Wine Company will create approximately a dozen new jobs domestically and in the medium term will see further expansion of our portfolio into international markets such as Australia and the United States of America," he said.
"This is very exciting for us, and we look forward to applying the same passion we have applied to crafting our fine wines, to enhancing our customers' wine experience directly.
"We've invested significantly to ensure we have the right people on board, the best technology to support our business and internal processes designed to best understand and serve our customers. It enables us to get closer to our customers, and bring them closer to the people who craft the wine."
Sacred Hill has invested e-commerce, to make it very simple for trade customers to do business, and upgraded software allowing the capture of improved customer and market information.
"Previously, Hancocks Wine & Spirit Merchants has distributed Sacred Hills' award winning wines in New Zealand, and we would like to acknowledge their long support of our brands," says Mr Mason.
New Zealand Trade and Enterprise assisted the company with market development and internal capability building.
Sacred Hill's portfolio includes Sacred Hill Orange Label, Halo and Special Selection tiers.